Artists similar to our chosen songs artists genre and sound are Ben Howard, Paolo Nutini, Ed Sheeran, Jack Johnson, Bobby Long, Damien Rice, Jake Bugg, John Mayer, Benjamin Francis Leftwich and Jason Mraz. To have a look at the different audiences that listen to artists similar we looked at YouTube videos and Facebook pages in order to see the ages and sex of online audiences.
We decided to look at the statistics of his song Keep Your Head Up which has nearly 5 million views, with the most popular places of viewing are in the UK, Netherlands and Jersey with females aged between 13 to 24 years old being at the top of the demographics and also males aged between 18 and 24. Most of his views are referred from other videos of his or from his facebook page. We think that he appeals to these age ranges especially because of the content of his songs, about relationships, break ups and tough times.
To back up these demographics we looked at his facebook like page on which the most popular age group was 18-24 which links in well with the top demographics from his youtube songs.
He has well over 260 thousand likes on facebook with lots of people talking about him and people are able to keep up to date with gigs, new releases and any personal updates. A lot of the younger generations use these social networks so it makes a lot of sense to use them to stay in touch with the audience.
We also had a look at his twitter followers with near 170 thousand he doesn't have as many followers as likes on facebook but I think that is because the majority of his audience are aged between 18-24 so they are more likely to use facebook to keep updated about his music. There is also a clear mixture of males and females within his followers which shows he appeals to a mixed audience.
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