In order to gain a wide knowledge of what indie artists music videos tend to contain, I researched various sub-genre of indie such as acoustic, pop, and rock so that, when it comes to filming my own music video, I know what a typical sub-genre video tends to involve.
Firstly, I looked into indie pop which 'The Neighbourhoods' - 'Sweater Weather' falls into perfectly. There is no doubt that this video is done by an indie group due to the mise-en-scene of the two characters in the video; male wearing skinny jeans and a sweater (which links to the title of the song) and the female wearing jean shorts and a blouse. However the reason this falls into the sub genre of pop is because there is no shots of the band themselves or images of musical instruments.
The next sub-genre I research was indie rock. Here, 'The White Stripes' - 'Seven Nation Army' music video suits it perfectly for many reasons. Firstly, there is a high number of camera shots of both musicians playing the drums and the electric guitar which is a typical convention of the indie rock genre. Secondly, the heavy beat, classic guitar riff and the guitar solo make this a typical indie rock video. There if also a clever use of editing which highlights the guitarist performing his solo which links to Andrew Goodwin's theory.
Lastly, Indie acoustic is what we will be doing for our music video and therefore 'Lewis Watson's' - 'Windows' suits us well. The constant shots of Lewis playing his acoustic guitar follows the conventions of indie acoustic and the style of the video with its cut out picture theme adds to the uniqueness of the video as well as stirring away from the mainstream style of videos; something which being indie is all about!
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