Audience Feedback Results

1. What do you think the story is in our video?
- Relationships
-After a break up
-A guy who is missing his ex-girlfriend
-A boy got dumped and he wants her back
-A boy trying to get back with his girlfriend
-Broken up
-A love story
-He broke up with his girlfriend
-He broke up with his girlfriend
-Singing about a girl he broke up with and singing about how much he misses her
-Break up
-He misses the girl he loves
-Man has broken up with his girlfriend
-Breaking up, missing someone
-Someone who misses his girlfriend, broken up and wants her back
-About a boy thinking about a girl
-A guy misses a girl
-Love story
-Love story
-Love story
-A boy and a girl have broken up and he misses her
-Broke up with his lady
-Someone remembering an ex girlfriend
-A couple split up
-People breaking up
-A guy recovering from a break up
-Remembering he misses
-A break down of a relationship, him regretting his behavior
-Two people who are in love but split up and he misses her
-Two people brake up and he is remembering the relationship
-Waiting for someone
-A break up
-A love story, break even
-Losing someone you love
-A love story
-A break up
-Break up
-Couple splitting up singer misses her
-Realtionship
-A break up in a relationship
-Love
-The main guy misses his girlfriend
-Love story ended


2. Would you say this is an 'authentic' indie video?
- yes
- yes
- yes, could have more monotone scenes
- yeah, i like the use of moving photographs and indie objects
- yes, it's very good
- yes
- not sure
- yes
- yes
- yes
- yes, becuase of the style of the shots and the artists sunglasses
- yes
- yes
- yes
- yes
- yes
- yes
- yes
- yes
- yes
- yes
- yes
- yes
- yes
- yes
- no
- yes
- yes
- not particulairy
- yes as he is a single artist, has a unique casual look etc
- there's no such thing. 'Indie' is a pretense
- no, not at all, couldn't be less, note honey by swim deep, most indie video ever
- yes
- yes
- yeah
- yes
- yes
- yes
- yes, simple video
- yes
- yes
- yes
- yes
- yes, though I would replace the camera blur with a moody lens filter
- to an extent
- yes
- it's the desired elements
- yes

3. What is effective about our video?

-The relationship between the boy and the girl is very realistic
-You can tell which bits are flashbacks and the still shots which build up
-The camera shots are really good, I like the variety and it fits well in the video
-The editing - how the room changed but the singer didn't move
-The bit where all the stuff appears around Jack in the wooden place
-The freezing of character and changing things around him
-Great camera work, imaginative, clear
-Sets a good mood
-Camera work, flash backs, editing
-The camera work, flash backs, editing
-Focuses on artist and other shots fit on what the lyrics say
How its edited, ripping up the photo
-The blurry shots, sped up picture frames
He's wearing a hat
-Scenes showing Jack and the story, the snap between
-The effect of time passing in shots
-Visual effects - photo, reflections
-The memories that are shown to remind him of his girlfriend
-The way it shows the pair together
-Use of outdoors, film shots
-Blurry/out of focus shots
The cutting and editing is subtle so you can get into it
-The use of still images after one another
-The variety of camera angles and flashbacks helps to tell the story
-Video effects
-Good love theme
-The use of flashbacks
-Good effects, very like a story
-Ripping and building of picture and things appearing in room
-Shots of guitarist highlight that it's a music video
-Singing/miming looks authentic
-The use of different effects
-Using different focuses and the stop motion
-The flashback shots
-Moving pictures
-Jack just sitting on his own with a guitar singing a sad song
-Returning to the original guitar shot
-The use of the pictures, reflects back to his past
-Going back to flashbacks (the park)
-Showing the two different moods
-The things adding to the walls at the start, close up on hands
-The video on the tree, the opening paper at the start
-It is original and relatable
-The still picture shots
-The pictures ripping photo, the editing is good
-All the different adds of setting looked sick
-The visual effects
-It's original and the effects are good
-Visual effects
-Editing + photos
-The blurry shots and the video on the tree, the contrast between Jack and his guitar and the story with Rubie
-Finishes how it starts in the cabin
-Change in the shots and angles
-Different effects
-Liked the moving photo effect
-Stop motion

4. How would you improve it?
-less scenes of boy playing guitar, more scenery
-sometimes not in sync
-the lip sync is a bit out
-more monotone scenes
-i wouldn't
-it's really good
-i wouldn't
-no need
-better lighting in the shots of jack, more shed
-i wouldn't
-the ending
-shots on top of shots were confusing
-i wouldn't
-sync of voice
-take away some of the video effects. other than that nothing else need's to be improved
-less shots of jack
-some scenes seem to be awkward and not convincing enough
-miming could be improved
-the girl could star more in the video
-i'd probably change the beginging, maybe start with a flashback - how it used to be
-too blurry, the videos on top of each other
-i don't think it needs improvments
-i wouldn't
-the guitar matches the song
-get a different actor
-some editing at start is messy

Mise En Scene Research

As our chosen genre is indie, our artist will have to follow in suit and look the part. To make sure this happens, my group and I research and made a collage of what we believe to be typical clothing of a indie artist.

The image above is the clothing we research and put together. Skinny jeans (top left) are a frequent and almost essential item, it would seem, for a indie artist therefore it was a must. Bracelets for the artists arms is another typical look and it also helps to highlight more of a personality surrounding him. Especially as the weather is progressively getting colder, fold up beany hats are another common feature, especially those with a Christmas-style print on. Generally, the main colours the artist wear are of darker tones; maroons, greens, browns and blacks however the clothing usually has a seemingly random pattern on them. By researching this, we now know how to plan, in terms of mise en scene, for our music video.

Audience Research Results/Conclusions

We carried out an online survey in order to collect data from audience online and as we are aged in the average audience age groups of indie artists our friends on social networks are essentially our desired audience therefore we shared the link to our survey on twitter, facebook and tumblr.

1. How old are you?






















2. Do you listen to music from the Indie genre?






3. Define what you think the indie genre is.

• independence
• a genre full of music which can't be described solely as rock for example
• chilled/arty
• a genre which chooses to be against the mainstream. They usually create music which is not altered by a computer and the sounds usually come straight from the instrument. 
• a diverse genre that combines aspects from rock, acoustic and country.
• music that is not part of the mainstream conventions
• experimental music

4. What do you expect to see in an indie music video?

• vintage
• nothing specific
• orange tints, an individual artist and conceptual imagery
• lots of 'indie' clothing, for example casual attire 
• the artist playing/performing
• acoustic instruments, big emphasis on guitars
• outside setting, either in a little town or at  the countryside/beach
• unique concepts
• give of a retro feel, look as if it was filmed back in the 60's on film reel

5. How do you get your music?




From looking at the results we have collected, it is clear that the optimum age is between 18-24 however there is still a high interest with 15-17 year old. This correlates with our artist demographics research. Therefore, this age range is our target audience. As we asked the audience what they thought expected to see in an indie music video, we wanted to find out what they believe the indie conventions in a music video are so we can cater our music video to their needs. The most popular way our audience get their music is from Itunes and CD's, therefore we will have to offer bonus features for our digipack to be a success. Doing this gave us an insight to our audience and what we have to do to meet their criteria.