Researching an ideal font for our digipack is important. The font is just as important as the photos on the digipacks as it helps establish an artists or bands identity. Fonts can vary from the artists handwriting which gives a more personal touch to the digipack which the fans and purchasers of the cd will look for.
Lewis Watson's EP, which can be seen on the left, has a lack of capitalisation which implies a relaxed and more approachable personality of the artist. The contrast between the fade from 'lewi's to 'watson' gives a unique and original touch to the digipack as well as highlighting his surname more so than his first name; possibly as he wishs to be more well-known by his surname.
Florence and the Machine's album, on the right, is a perfect example of the use of an individually, stylised font. The particular font used can be seen throughout all of the bands digipacks and it is a way of keep continuity and simialrity in the band; as well as establishing themselves apart from other artists which use more standardised fonts. Like Lewis Watson's digipack, the centred position of the font is a likely preference of our group as, with many other font positionings on digipacks, by being centred it creates a focus on the name of the album; thus creating as much of an impression as the images themselves.
The digipack on the left is Emarosa's album. It differs from the previous two as it takes an off centred approach with font positioning, thus not distracting the audience's attention to the main images on the digipack. The font itself is a revearsed out copy as well as being capitalised. Capitalisation is a frequent choice of font style in indie bands digipacks as it carries connotations of newspaper headlines; another convention of the indie genre.
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