Ben Howard's music video for 'Keep Your Head Up' contains all three micro elements in which we want to use in the creation of our music video. By having all three in one music video, we are able to analyse how each micro element is used and coincides with each other to create a full product.
Day To Night
The first micro element is the inclusion of day to night in a music video. "Keep Your Head Up' frequently uses establishing shots and low shots to portray the time of day. This is a common convention of indie videos. If we were too use day to night in our music video we could also play around with camera flares which create a great affect when filming and will conform to the indie style. By identifying clearly to the audience, the time of day and the change in brightness, gives the impression that their is progress within the artist, as if the sun is setting out a literal and chronological structure to the video.
Carrying Objects
The video features Ben Howard carrying objects throughout the video in order to build a water slide. There are numerous times when the video use slow motion editing when he's carrying either a hay bale, shovel and bucket to purposely identify to the audience what indeed he is carrying. In terms of cinematography, Ben is filmed using: multiple close ups of the objects and the way he's holding them; mid shots to show the path he is following; tracking and panning shots to highlight him moving through the forest and lastly, low angled shots (as the video progresses) to impose ambiguity to the audience into what it is that he is building.
Outdoors
The outdoors shots are filmed in a similar way to the day to night shots, by using establishing shots to identify the location in where Ben is: in this case a forest. Further close ups and panning shots of the environment and the surroundings helps the audience identify what is is that's occurring in the video.
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