Another micro element we wish to include in our music video is the camera effect of focus shift; this is where the camera, usually due to zooming in and out on a specific object, both sharpens and loses its focus on an object. This technique engages the audience's attention on certain points in the video as well as allowing for a smooth continuity in progressing through the video. The 'Beautiful Clutter' video incorporates this technique perfectly in a vintage/ indie style which is another factor my group and I wish to use. As can be seen on the images on the left, the focus shift highlights specific points which have possible symbolic meaning to the song, lyrics or artists themselves.
Beautiful Clutter from
Tristan Ofield on
Vimeo.
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